RBTH
27 Nov 2020, 13:14 GMT+10
From "successful" businessmen with online webinars to moms to Russian rappers - find out what the most popular characters on Russian Instagram look like, what they post and how they make money.
Natalya Nosova
He has a girlfriend who looks like a supermodel, several villas and an expensive car. He works no more than an hour a day, knows everything about passive income and keeps his Instagram account only to share his knowledge with subscribers - of course, at their request and out of sheer "kindness". The posts themselves do not contain much useful information, but supposedly more can be learned through his guides and webinars. Which, of course, are not free - after all, to become a millionaire, one must learn how to invest first.
Natalya Nosova
They are very good with Photoshop and know how to remove unwanted people from the frame and what filter to apply so that everyone will rush to book the hotel they've just been to. They post pictures from the same locations throughout the year to create the impression of an endless journey, while in fact they spend their time selling filters and photo editing courses online.
Natalya Nosova
This is the female version of the 'infogypsy'. It is these ladies who, several times a week, go to a gym with panoramic views of Moscow or St. Petersburg, wear only designer clothes and dine out in the most expensive restaurants. Under selfies showcasing their smooth skin and photos of themselves in bathing suits, they share their thoughts about motivation, about how to make wishes (apparently, there are a billion ways of doing it and all of them work, trust them!) and at the same time advertising showrooms, facial cleansing brushes or training courses on how to create better looks.
Natalya Nosova
The majority of the richest Instagrammers in Russia are, in fact, Instagram Moms. They are experts on how to feed a child, how to save a marriage and earn millions in the process. They advertise everything - from cosmetics and beauty salons to banks, private clinics and English language schools. Meanwhile, moms who are still in the process of attracting millions of subscribers, offer services like those of mobile nail technicians.
Natalya Nosova
They create "funny" sketches out of any daily routine or habit, be it taking the rubbish out or liking to drink too much. The result is not always funny, but is very close to real life (regular people live). They left school a long time ago, so are desperate to get rid of the status of a Viner, releasing their own clips and shows.
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